According to The Telegraph, Roberto De Zerbi's position as Tottenham Hotspur manager may be temporarily secure, but his luxury chair will soon disappear as SIDIZ becomes the second sponsor to end its partnership in six months.
The Telegraph Sport understands that SIDIZ, the South Korean furniture manufacturer that has supplied premium chairs to Tottenham Hotspur's training ground and home press conference room, will invoke an early termination clause and end its partnership at the end of October.
This comes not long after Kumho Tire ended its long-standing partnership with Tottenham Hotspur at the end of last season. Meanwhile, AIA is downgrading its front-of-shirt sponsorship to a lower-value training kit sponsorship at the end of this season.
From the end of October, all SIDIZ branding will disappear, including the premium chair used by De Zerbi during press conferences.
Tottenham Hotspur announced its partnership with SIDIZ two years ago, with the sponsorship deal reportedly worth several million pounds through 2028. However, when questioned about the matter, SIDIZ confirmed it has decided to terminate the sponsorship early at the end of next month.
While Tottenham Hotspur has yet to comment, SIDIZ is regarded as a "lower-tier" partner compared to major sponsors such as AIA, Betano, and Kraken. This season, Tottenham Hotspur has signed eight new deals with companies including Cadbury and Hewlett Packard Enterprise and renewed important sponsorship agreements.
De Zerbi's Tottenham Hotspur currently sits bottom of the Premier League, and the team's poor performance has affected its image off the pitch. According to a report from June, last season's disappointing results led to a £20 million decline in Tottenham Hotspur's sponsorship value.
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