Personal data of over 400,000 customers, including high-profile Premier League stars, may have been stolen in a cyber attack targeting a luxury jewellery retailer, according to reports from The Sun.

Hackers claim to have obtained home addresses and ring purchase details for hundreds of thousands of high-net-worth individuals following the cyber attack on Mayfair jeweller 77 Diamonds.

The Metropolitan Police's cyber crime unit has launched an investigation into the potential data breach affecting 77 Diamonds, a company known for serving leading footballers and television celebrities.

High-profile sports figures are key clients of the luxury London jewellery store, where they have commissioned custom-made engagement and wedding rings.

The stolen data includes home addresses, billing information, and precise valuations of diamond rings purchased by wealthy clients.

Hackers appear to have put this confidential database up for auction on the dark web, rapidly increasing security risks for the company's elite clientele.

The Mayfair jeweller specialises in bespoke jewellery creation, with individual pieces ranging from several thousand pounds to over £1 million.

Expert craftsmen and apprentices at the store create intricate, custom-made pieces, producing approximately 10 items daily for high-net-worth clients.

Following the incident, the company immediately engaged external cyber security consultants to investigate the full scope of the breach.

Major clients, including leading footballers, have been advised to strengthen their personal security measures during the ongoing investigation.

The matter has been reported to the UK Information Commissioner's Office, with experts working to trace the source of the cyber attack.

Tobias Kormind, managing director of 77 Diamonds, sent an urgent alert email to customers who have purchased jewellery from the company over the past 11 years.

Kormind told The Times: "We are investigating potential unauthorised access to and use of our customer database and have taken immediate steps to secure our systems."

The executive confirmed that stolen data may include names, email addresses, postal addresses, and full purchase history.

He told affected customers: "At this time, we cannot confirm whether your personal data was specifically accessed."

"We are contacting you now so you can implement appropriate protective measures while the investigation continues."

Although high-value customer data may have been exposed, the company confirmed that customer banking information was not stored on the compromised servers.

Kormind also confirmed that to date, no customers have reported being directly targeted or extorted by criminal groups following the data breach.

In-house cyber security experts analysing part of the leaked data noted that residential addresses were not included in the sample dataset tested.

However, police investigations and internal forensic assessments remain ongoing, with experts working to determine the full extent of the breach.

Specialists from the dedicated cyber crime unit continue to monitor the dark web for any signs of the stolen data being traded.

This high-profile data breach comes amid a rapid surge in digital crime affecting UK businesses.

The UK Science, Innovation and Technology Department's Cyber Breaches Survey revealed that 43% of UK businesses experienced a cyber attack within the past 12 months.

Independent government estimates suggest digital crime costs the UK economy approximately £14.7 billion annually.

Security officials warn that cyber threats originate from both state-sponsored organisations and criminal groups operating for profit.

Foreign-backed threat actors, including those from Russia, Iran, and North Korea, are actively targeting UK infrastructure and commercial entities.

Criminal groups operating for profit include the Russian hacker group Conti. Leaked internal records from the group reveal it operates much like a legitimate company, with management structures, department budgets, and human resources teams.

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