Antonio Vitiello, AC Milan correspondent for Milan News, has released a latest video on his podcast channel discussing new developments regarding Milan.

The latter part of the video covers the following:

In this video, we want to discuss Adidas as the kit sponsor. The rumors discussed on this channel over the past few hours and the reports published on Milan News regarding potential changes to Milan's kit sponsorship are becoming increasingly confirmed.

Milan could be returning to the Adidas camp, with the sponsor potentially changing from Puma to Adidas. This is important news for two reasons. The first is financial. If Milan switches from Puma to Adidas, they will see a clear and substantial improvement in contract terms and financial benefits, with higher annual kit sponsorship revenue.

Milan's current sponsorship deal with Puma generates approximately €25-30 million annually, including bonuses tied to European competition performance. If Milan participates in European competitions and plays more matches, the bonuses and trigger clauses increase, and Milan's revenue increases accordingly. Including all clauses, Milan's maximum annual revenue from Puma is approximately €30 million. If they switch to Adidas, this figure would significantly exceed €30 million. Therefore, from a financial and revenue perspective, signing with Adidas would substantially increase Milan's income.

However, Milan's existing contract with Puma does not expire until 2028, so this transition will not officially occur before 2028. The club has publicly expressed that they are very satisfied with their current partnership with Puma, and of course they must say so. Both sides have signed formal contracts and Milan is receiving sponsorship fees, so they cannot publicly commit blindly to Adidas. If Milan had prematurely announced "okay, we're returning to Adidas," I believe Puma would certainly have taken legal action. This is my personal opinion.

The second reason concerns brand image, the feel of the kit, and the specific sentiment and nostalgia associated with it. Many fans are very pleased about the possibility of Milan returning to Adidas. Not only because Adidas is an influential top brand with strong global recognition as a German brand. To be honest, Puma has also made many good attempts in recent years. While some kit designs may not have been ideal, for example, Puma's away kit this year has featured many beautiful designs.

Moreover, we all know that all of this largely depends on the team's performance. When a team performs exceptionally well, linking a trophy or championship victory to a particular kit makes that kit especially memorable. For example, the Puma kit from Milan's 2022 Serie A title victory still holds very good memories. That kit reminds me of the joy of winning and Zlatan Ibrahimović's signature, so it will always be closely connected to victory.

Nevertheless, returning to Adidas still carries strong sentiment and nostalgia. Adidas was Milan's longtime sponsor in the past. If I'm not mistaken, it's been about 9-10 years since Adidas left Milan, but in the past it witnessed many of Milan's glorious victories. Going back to the concept of victory, Adidas was the sponsor during Milan's Champions League campaigns and winning periods, and also throughout the grand Berlusconi era. Therefore, this return of the kit sponsor is filled with romantic sentiment for many fans, and insider information keeps mounting.

It must be emphasized again that the brand switch from Puma to Adidas will only happen in 2028 when the Puma contract expires. However, this rumor currently appears to be quite well confirmed. Please leave your thoughts on the kit sponsor and this friendly match in the comments. I understand that it may be difficult to comment if you haven't watched the video, highlights, or the full match, but I've done my best to provide the essential information needed.

Personally, I would have preferred if today's match had been broadcast live. These days there are so many convenient tools that broadcasting matches on social media platforms is not groundbreaking, but Milan ultimately decided not to broadcast it. Sometimes I don't know what to say. I think people often complicate things unnecessarily.

Some people might say "Milan didn't broadcast it because they feared fans would be upset if they lost," but this was an internal test friendly match without key national team players. If I recall correctly, Juventus also lost friendly matches, and Napoli also lost friendlies. Does that mean the opposition was stronger? No. It simply means they probably played with only 8-9 regular players and the rest substitutes and academy youth players.

So I don't know what to say. I might have made a different decision. Since it was a friendly, I would have streamed it on any platform. But that's Milan's choice. Let me know your thoughts. Sending greetings and hugs. See you in the next video.

Related Article

【Reporter: Milan draw 1-1 with Padova, Loftus-Cheek assists Osorio's goal】

AI 번역.

AF PC사이트가 오픈했습니다! 컴퓨터에서 전체 뉴스, 댓글, 경기 상세 정보와 데이터를 확인하세요. 방문하기: www.allfootballapp.com